[John Elkington] writes for Inside Green Business on the emergence of sustainability.

An extract:

Be prepared. October 2007 will mark the twentieth anniversary of the World Commission on environment & Development report, [Our Common Future], also known as the Brundtland Commission report, which began the process of driving the concept of sustainable development into the political mainstream. Whether or not we take up the challenge, we will have an unparalleled opportunity to assess our progress to date. But for anyone who attended this year’s [World Economic Forum] (WEF) annual summit, the answers were already clear–and they are far from comforting.

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