Long Live Dreams!
Saturday, December 2nd, 2006
When I was up in the arctic for the filming of the NOVA program “Arctic Passage,” I and others of the crew wore cold-weather gear emblazoned with the phrase “Long Live Dreams”® – this had been the slogan of the “American Express Franklin Memorial Expedition,” whose parkas, down pants, and windsuits had been very kindly loaned to the film crew by Rebecca Harris, the leader of the expedition. In an age or corporate sponsorship, such a thing was as much a necessity as a GPS transponder, but the idea of such a phrase being trademarked by a company struck me as enormously strange. At one point after a long day’s shoot, Harald Paalgard, our director of photography, expressed his weariness by reading the phrase out in lugubrious tones reminiscent of the the Addams Family’s Lurch (”You rang?”), like this: Loooonnngg . . . .liiiivvvvve . . . . dreeeammmms. It reduced us all to tears of laughter.
-- RussellPotter




