I’ve just returned from Brazil, where I was attending Sao Paulo fashion Week and giving a talk about sustainability, which was the theme of this year’s premier South American fashion extravaganza. It’s not exactly news that sustainability has begun to infuse glamour industries, after the release of “green issues” for nearly every glossy magazine last year, but seeing the way environmental and social responsibility were embraced in putting on this event nevertheless brought me a surprising sense of encouragement about the whole global shift towards sustainable practices.

Hello All,
I’m happy to announce after several months in the lab, we will be launching the eSAT campaign in March 2007.
eSAT (which stands for Environmental Standardized art Techniques) provides free environmental signage to schools around the world.

Teachers and students will be able to pick their favorite cause, favorite artist, and favorite language. Artists designing eSAT signage includes an all-star roster of artists, designers and celebrities. I currently have a recycling bin that Hunter S Thompson designed for us in the Global Inheritance. The artists designing for eSAT are in the same neighborhood (but probably not as rad as Hunter). All eSAT signage will be logo free.

Back when I was going to school, any cause based signage you’d find in the classroom or in the halls was usually super corny, horribly designed and communicated the message as if you were a total moron. kids today have been marketed to since Day 1, so the artwork, message and messenger is paramount.