William McDonough talk

William McDonough

I was introduced to William McDonough and his book Cradle to Cradle by Jane while working with her on this project. It is a fantastic book that seems to aim to change the way the reader thinks more than teach a lesson.

I just listened to a talk he gave a few years back on the Social Innovation Conversations podcast that is an excellent introduction to his ideas and way of thinking. It’s definitely worth the hour listen.

-- MattShanley

JockGill Says:

For Video of McDonough, try Google Video:

video.google.com/videosearch?q=William+McDonough

Enjoy indeed.

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JaneMarsching Says:

Whats so important is the idea of not just fixing/bandaiding the problems we have, but revisioning from the beginning to the end, using design as a basic tool. So if we design a product or a building or anything, how do we build a concept of positive emissions into every stage of the process, so that we aren’t just eliminating and reducing damage, but instead creating objects that generously give back to the world… A beautiful notion. And essential

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